The Pros and Cons of Indie Publishing

Please note: This article was originally published on the Chicago Writers Association’s blog. In 2012 when I was finishing my first novel Carpe Diem, Illinois, I’d heard about self-publishing but thought it was for authors who couldn’t get their books traditionally...

The Best Marketing Tool is a Well-Crafted Book

When my debut mystery/suspense/thriller, Carpe Diem, Illinois, was released in 2014, I posted the news on Facebook and Twitter, ran a few ads, submitted the book to contests, and sent shout-outs to my email list. But I focused most of my marketing on in-person...

Why You Need a Newsletter

For years people told me to start a newsletter. After all, I had written and published two books and had over 400 people on my email list. I thought periodically sending a book release announcement or information about an upcoming author event was enough. Then I took...
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